TEDxKazimierz Adventure with Design Thinking

Talking about design thinking and how its mindsets can change the world is one of my favorite things. TEDxKazimierz was kind enough to ask me and Karolina Adamczak to host an open lightning workshop devoted to this methodology. This wasn’t anything fancy, or a...

Personas

The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research and web analytics. Remember, your personas are only as...