Design Thinking Starter

Design thinking is a human-centered, creative problem-solving methodology.

  • Human-centered, because it’s not about the product but about what it can do for someone.
  • Creative, because it’s based on using our imagination and vision, individually and as a team.
  • Problem-solving, because it aims to address specific obstacles and fix them to address someone’s needs.

Design thinking doesn’t tackle the problem without getting to know the users, without realizing and defining their needs, without making sure that real, actual problems are addressed.


The below is a visual representation of basic mindsets that enable you to unlock your design thinking potential.
Credit goes to Margaret Hagan, her website:


+ Creative Confidence: Unleashing the Creative Potential Within Us All, by David Kelley, Tom Kelley

+ Design Thinking for Strategic Innovation: What They Can’t Teach You at Business or Design School, Idris Mootee

+ Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, Tim Brown

+ 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization, Vijay Kumar